Branson, Missouri, a city renowned for its vibrant entertainment scene, stunning landscapes, and now, an emerging culinary revolution led by an innovative eatery concept: The Side Chick. Nestled within the heart of Branson’s famed 76 Strip, this new chicken-centric restaurant is setting the stage to redefine fried chicken, blending traditional flavors with a modern twist that promises to captivate both locals and visitors alike.

The Culinary Landscape of Branson, MO

Before delving into the crispy, savory world of The Side Chick, let’s take a moment to appreciate Branson’s culinary backdrop. Known for its hearty, comfort food that echoes the warmth and hospitality of the Ozarks, Branson has always been a place where food is much more than sustenance; it’s a communal experience, a reason to gather and celebrate. Amidst this tradition-rich setting, a new wave of culinary innovation is emerging, with The Side Chick leading the charge.

The Side Chick: A New Era of Fried Chicken

Imagine a place where the humble chicken, a staple of Southern cuisine, is elevated to the centerpiece of culinary innovation. The Side Chick, located at 3405 W. Highway 76, is this place. Created by the visionary team behind the successful barbecue restaurant chain Gettin’ Basted, The Side Chick is more than just a restaurant; it’s a testament to the owners’ passion for quality, taste, and the art of chicken preparation.

Innovative Menu: Beyond the Ordinary

At The Side Chick, fried chicken is reimagined. Gone are the days of overly greasy, heavy fare. Here, chicken is prepared using a broasting technique—a hybrid of roasting and deep frying that locks in juiciness while ensuring a crisp exterior. This method not only delivers unparalleled flavor and texture but does so with a health-conscious approach by using significantly less oil.

The menu is a vibrant mosaic of flavors, featuring rotisserie-style and broasted chicken alongside an array of sides that are as innovative as they are delicious. From the tangy zest of coleslaw and barbecue street corn to the heartwarming comfort of charro beans, cucumber salad, fried okra, and Southern green beans, each dish is crafted to complement the star of the show: the chicken.

A Culinary Experience Rooted in Community

But The Side Chick is more than its menu. It’s about creating a space where people can come together to enjoy great food in a lively, welcoming atmosphere. With seating for around 200 people, including a double-decker patio for outdoor dining, it’s designed to be a place of gathering, laughter, and memorable meals.

A Vision for the Future

As Branson continues to evolve, The Side Chick stands as a beacon of culinary innovation, inviting both locals and tourists to experience fried chicken like never before. With its roots deeply embedded in the community and eyes set on redefining what’s possible in the kitchen, The Side Chick is not just a restaurant; it’s a movement, one that promises to leave a lasting impact on Branson’s culinary landscape.

In conclusion, as The Side Chick prepares to open its doors in March at The Track Family Fun Parks, it’s clear that this is not just the beginning of a new restaurant but the dawn of a new era in Branson’s culinary history. The Side Chick is poised to redefine fried chicken, offering a unique blend of tradition and innovation that is sure to entice and delight all who step through its doors.